Hotel Spotlight: Q+A with La Quinta

We had a few minutes to chat with Deb Charleston today, Global Sales Manager for La Quinta. La Quinta, a CLS hotel partner with 857 properties, features free high-speed internet, a complimentary “Bright Side Breakfast,” and a helpful “La Quinta Returns” rewards program. It’s always a pleasure to welcome our representatives from this hotel chain.

Q: What brand updates are you looking forward to this year?

A: We’re rolling out a new color scheme that we can’t wait to try! I can’t say exactly what it will be, but the new look and feel will definitely go hand in hand with our slogan, “Wake Up on the Bright Side”!

I’ll give you a hint, though: there will be plenty of subtle neutrals with some unexpectedly bright colors!


Q: What do people love most about staying at La Quinta?

A: Definitely the waffles! People also love the revamped image of LQ with the new decor, more mod exteriors, and soft, comfortable beds.

Comfort and reliability have always been brand standards at La Quinta, but with the improved look, people will see that LQ is getting some fresh, exciting new updates for the new year! Our guests will love the changes to our brand’s image.

Here’s a sample of what’s ahead for La Quinta:

laquinta new look

Q: What does the La Quinta slogan mean to you and this hotel chain?

A: It comes with an assurance that our brand will always deliver on a promise of comfort, quality, and friendliness. “Wake Up on the Bright Side” implies that someone is well-rested, comfortable, and welcome every time they visit our properties. We always want to keep that up.


Q: Any new locations you’re especially anticipating?

A: We’re international! Although I can’t specify every new location we’re getting, we’re pretty thrilled about our new hotels in Canada and Mexico.

We have about 200 more hotels down the pipeline: We can’t wait to welcome more guests to those locations.


Q: I recently stayed in a La Quinta on vacation. There were so many dogs there, I was starting to think there was a dog show in town. What’s going on with that?

A: La Quinta is one of the most pet-friendly brands in the business! We have over 700 pet-friendly locations. We allow cats and dogs (50 lbs. and under) on those properties, with no additional charge.


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